Larry Richman (born 1955 in Brigham City, Utah) is a social media expert, Internet strategist, publishing executive, project management trainer, and author of over a dozen books, numerous book translations, and articles in professional journals and magazines. He is a translator in three languages. For more information, see larryrichman.org
Richman is an online strategist1 2 3with a specialty in using social media in product marketing. He is currently employed by The Church of Jesus Christ of Latter-day Saints (LDS Church) to plan, evaluate, and market the church's educational materials to members and leaders worldwide. He innovated the use of Facebook, Twitter, and other social technologies to supplement traditional communications channels within the church.4
Since 2006, he has written daily articles at LDSMediaTalk.com, his professional blog about LDS Church materials and using social media and technology responsibly. The blog has a total reach of 75,000 from 168 countries.5
Richman directed the content and services of LDS.org, coordinating with all the websites of the LDS Church, such as Mormon.org, FamilySearch.org, JosephSmith.net, and JesusChrist.lds.org. He was the domain portfolio manager of the church’s hundreds of web properties with tens of thousands of web pages (plus millions of pages of documents in the Gospel Library in many languages). LDS Church websites are visited by over 25 million people each month.6 Richman directed a redesign and rebuild of LDS.org from 2004-2007, implementing XML, metadata, and taxonomy standards, a content management system, web portal server technology, new web search tools, and a strategy for Search Engine Optimization.7
Richman is a certified PMP (Project Management Professional), consultant,7a and trainer. He has authored seven books on project management, including two college texts.
Richman directed the Publications and Media Project Office at the LDS Church that manages the creation of 8,000 printed, media, and web products a year in up to 185 languages. This included managing the projects for writing, editing, translation, production, printing, and international distribution in 105 offices worldwide.8
Richman directed the processes and systems for print and web publishing at the LDS Church.
He is the President and CEO of Century Publishing, a custom media publisher based in Salt Lake City, Utah. It publishes books and other media in English and Spanish on topics including religion, social issues, business, biographies, and children's books. Founded in 1981, Century Publishing was previously known as Richman Communications and Richman Publishing. The name was changed to Century Publishing in 1995.9
He has authored over a dozen books,10 several book translations (in English, Spanish, and Cakchiquel,11) and has published articles in professional journals and magazines.12
See a more complete list of books by Larry Richman
1. Briggs, Justin (December 29, 2010), Breaking Down the Mormon SEO Strategy
2. "The LDS Church's "Mormon Message": Almost as omnipresent as the God it preaches". 24 August 2010. Retrieved 2 December 2014.
3. "Marketing Religion Online: The LDS Church's SEO Efforts". 28 November 2011. Retrieved 27 October 2016.
4. Richman, Larry (2011-02-23). "Why We Blog: Using LDS Church online resources". Deseret News. Retrieved 2014-01-21.
5. "Happy 10th Anniversary LDS Media Talk", LDSMediaTalk.com, July 5, 2016
6. Morgenegg, Ryan (2013-10-28). "LDS Church's official website to evolve over time". Church News. Retrieved 2015-07-14.
7. Briggs, Justin (December 29, 2010), Breaking Down the Mormon SEO Strategy
7a. Smith, Elle, Small Business Chron, Quoted in The Best Practices in Picking a Project Manager
8. "About". LDSMediaTalk.com. Retrieved 2014-01-21.
9. "Company Profile," CenturyPubl.com
10. "Larry L. Richman", Author Page, Amazon.com
11. Translations in Cakchiquel (Kaqchikel)
12. "Publications by Larry Richman", CenturyPubl.com
13. Richman, Larry (2007-10-30). "Learning Through Life's Trials, Keynote Speech, Brigham Young University-Idaho". Retrieved 2016-12-23.
14. Richman, Larry (2005-04-11). "Vignette Executives and Customer Present at DCI'S Portals, Collaboration and Content Management Conference". Retrieved 2016-12-23.
· LinkedIn profile
· Mormon Missionaries in the Guatemala Earthquake of 1976